Merchandising

Merchandising


Assortment Planning and Valuation

The right assortment is a product mix that balances consumer needs with retailer’s business objectives. Retalon’s Assortment Planning and Valuation is based on power analytics. It allows the capability of measuring the expected performance of product combination included in the assortment and its contribution to each corporate strategy. It also allows maintaining optimal balance between congruence (less SKUs) and diversity (more SKUs). This balance is very important, since while the extra Congruence may lead to insufficient selection, missed sales, low traffic, and customer unexciting, the extra diversity may result in lack of focus, products cannibalization, and shallow categories. The advanced assortment valuation is hidden in the background, while the user enjoys a simple interface that allows them to build the optimal assortment. – LEARN MORE

Micro-Merchandising

Each retail outlet in a multi-store operation develops its own individual product performance profile. Retailers, who recognize the phenomenon, attempt to customize each store’s assortment according the local geo-demographics trends. Matching store-specific merchandise assortment to local demand is called micro-merchandising. A number of forward-looking retail chains have already adopted the micro-merchandising methodology. Unfortunately, today most micro-merchandising tools are static, while geo-demographics trends change all the time. A dynamic micro-merchandising solution is required for today’s retail environment. Retalon offers a dynamic Micro-Merchandising system that proactively matches categories of merchandise to groups of stores according to user-defined business rules. The direct benefit of the dynamic Retalon Micro-Merchandising system are the improvements in customer service levels and increased sales with less costs. – LEARN MORE