La Maison Simons
Retail Vertical: Fashion & Apparel
One of Canada’s most iconic fashion retailers since 1840.
La Maison Simons (Simons) is experiencing exponential growth, introducing 150,000 sq. ft stores with award-winning design across the country. The company also has a quickly growing e-commerce business that expands into the United States. Much of Simon’s assortment has a short life cycle, is seasonal, and is offered in many different styles, colors, and sizes. This makes forecasting demand while accounting for a multitude of factors very challenging. Prior Retalon generating store shipments required significant resources, time and manual labor. Moreover, Simons runs over 300,000 promotions each year and has a strong loyalty program. The company needed a better way to calculate promo uplifts, account for product cannibalization, and the ability to adjust inventory levels across the country.
Retalon Predictive Analytics:
Today Retalon’s AI provides Simons with a highly accurate demand forecast. This allows the company to maintain optimal In-Stock Percent even on new items and those with sporadic sales. Retalon automatically suggests size distribution for fashion merchandise significantly reducing out-of-stocks and markdowns. Simons also uses Retalon for purchasing and daily replenishment decisions. The solution accounts for dozens of critical factors such as seasonality, events, promotions, lead times, product cannibalization, geo-demographic diversity and much more. This new approach has provided Simons with increased visibility, consistency, reduced inventory costs, increased sales, and greater automation. Retalon is also helping Simons optimize their promotions. The system suggests profitable promos and coordinates them with inventory management to ensure optimal levels in order to execute these promos effectively.